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18 ต.ค.ยาว 3 นาที

23andMe's Rise and Fall: A Case Study on Balancing Business and Integrity in the Tech Business World

We explore the fascinating story of 23andMe, a massive biotechnology company known for its innovative direct-to-consumer genetic testing.

13 ต.ค.ยาว 3 นาที

The Business Case for Portfolio Optimization: Lessons from the 7-Eleven Store Closure Strategy

What happens when the tides change, and the once-successful strategy starts showing signs of strain? Time to optimize your portfolio.

12 ต.ค.ยาว 5 นาที

How to Create Effective B2B Customer Personas: Microsoft Healthcare Solutions Case Study

Unlike B2C businesses that focus on individual consumers, B2B enterprises must tailor their approach to target entire businesses.