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Writer's pictureTientip Narach

Global Markets: Strategies of Leading Brands

Updated: Aug 30

In today's interconnected world, global brands like Unilever, KFC, and Starbucks have deftly navigated the complexities of diverse local markets to establish market dominance. The question that arises is: How do these giants successfully penetrate markets with unique cultures, preferences, and values? Let's delve into the detailed strategies and steps employed by these global brands to gain a stronghold in varying markets, examining the nuances of their success timelines and engagement tactics.

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