Change is unavoidable in businesses. Over time, your business may find its sweet spot – a niche where flagship and core products shine, offering unique advantages and high growth potential. As you focus your resources on these key areas, the need to exit some customer segments may arise.
But how can you navigate this transition while maintaining strong relationships and preserving your reputation? In this article, we discuss segment migration strategies and customer communication techniques.
Can You Migrate Segments to Your Flagship Products?
A crucial step in managing the exit of customer segments is exploring if some can be seamlessly transitioned to your flagship or core products. Consider utilizing promotions or trials to incentivize this migration. By showcasing the value of your primary offerings, you might retain customers who were previously part of different segments.